Posters can be vibrant, attractive and really have a significant impact on prospective customers. That’s why businesses continue to rely on them to market their goods and services – they’re cost effective to print and distribute and can be used to target both existing and new customers. If you want to maximise your return on investment as quickly as possible, then follow these five tips and invest in for an instant impact, without the wait!
With posters, think big!
The more space you have, the larger the poster you can use. You don’t want the poster to look cluttered, but a larger poster will certainly perform better than a smaller one.
Remember the 40/40/20 rule
40% of your success is dependent on the offer your poster makes, 40% depends on your distribution network and that 20% covers everything else. Start with an eye-catching and attention-grabbing design, and a strong call to action so your offer is absolutely clear. Opt for same day poster printing so your posters can be distributed as quickly as possible while your offer is still hot off the press ahead of your competitors!
Be smart with your poster positioning
It’s easy to blanket an area with affordable posters, but that’s not necessarily the smart way to get yourself noticed. Instead, maximise your impact by strategizing and planning your campaign to target high-traffic areas and customer hot spots alongside more off the beaten track locations with the ability to reach new customers. Rotate offers between locations where possible (ensuring that branding is consistent and memorable) to refresh customer interest.
Focus on poster print quality
Using high-quality stock has three main advantages: it looks more attractive, it lasts longer to increase the number of impressions your poster makes, and it conveys a sense of quality that becomes associated with your company. Invest in quality and you’ll make an impact that puts you in the best possible light with your customers. We can print to premium 200gsm paper, polypropelyne film or strong PET banner for all applications.
Choose same day poster printing
Once you’ve settled on that killer campaign and you have your distribution strategy in place, why wait? Make the most of same day printing to get your poster out there as quickly as possible.
KS Print is an independent limited company based in Kemsing close to Sevenoaks. We have years of industry knowledge and experience and have thousands of satisfied customers of all sizes and types.
We pride ourselves on the quality of our products, our excellent customer service, and the value for money that we provide.
Our mottos is “Small enough to care. Big enough to cope”. We love what we do, and we’re good at it. We’re flexible too – we’re always ready to help out if your requirements are unusual or if you’re in a hurry.